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about

Experience

+5 years of digital experience working at multinationals, advertising and media companies, startups, and NGOs.

Education

BSBA Marketing & Information Systems at Drake University. Pursuing Master of Data Mining at Universidad Austral.

Languages

Fluent in English, Spanish, and Portuguese. Studies in Japanese and Mandarin. Some programming: SQL, Python, R, and Java.

Books

Currently reading: "Tools of Titans" by Tim Ferris & "Police" by Jo Nesbø.

Skills

Data Mining (SAS | Python | R)
60%
Web Analytics (Google Analytics | Webtrends | Adobe Marketing Cloud)
85%
Business Intelligence (Hive | SQL | QlikView | Tableau)
70%
Digital Strategy (Website | Social | CRM)
90%
Paid Media (AdWords Search & Display Networks | Facebook & Instagram Ads)
80%
Optimization (SEO | Growth Hacking | Automation)
90%

Bio

Born in Quito, Ecuador, Carlos is a knowledge nomad fascinated by learning from every encounter.

A third culture individual, he grew up in Brazil, Panama, Australia, and the United States, moving every 2-3 years up until college. He studied Mandarin & International Business at East China Normal University and graduated with honors (Magna Cum Laude) from Drake University, completing a double major in Information Systems & Marketing.

His intense curiosity into the reasoning and logic behind business decisions led him to data and the analysis of information. As a young professional, he’s had the opportunity to explore working in both the private and public sectors, with teams big and small, at startups, multinationals, NGOs, marketing agencies, and as an independent consultant, taking on roles to the creative and technical sides of the digital spectrum.

Curious and eclectic in his own way, his scope of interests is ever growing and currently focuses on: the uses of Big Data in the online advertising industry, practicing Norwegian and Python every day (though not together), and bulking up to 85kg.

Presently, Carlos resides in Argentina working as Data Strategist for Pulpo (An Entravision Company) and pursuing a Master of Data Mining at Universidad Austral.

data science + programming + marketing

Services

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Digital Marketing

Build a digital infrastructure from the ground up. Comprehensive marketing plans to ensure your website and digital campaigns are set up to succeed.

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Local Search

Increase the visibility of your business in search engines. Hands-on optimization of your platform, channels, and content so your local customers can find you.

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eCommerce

Get your store in front of world. Consulting services to implement the technology, logistics, and marketing needed for your business to start selling your products online.

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Pro Bono

Are you an organization dedicated to helping society and are you looking for professional support with your marketing structure? If so, don't hesitate to reach out.

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clients

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Carlos Velástegui

Buenos Aires , Argentina